The Discussion on Fundraising of Cultural and Creative Industries

• Main Authors: Tzu-Lin Chou, 周玆琳
• Other Authors: Bang-Han Chiu
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/85272090482210564392

碩士 === 元智大學 === 管理碩士在職專班 === 104 === In the Taiwanese Cultural and Creative Industries, there are mainly four channels to raise fund for its businesses: subsidy from government, bank loans, direct investments and stock market. However, since Cultural and Creative Industries firms are small-siged mostly, financing is often a key concern. Even those larger firms also face challenges including lack of proper mechanism to evaluate corporate intangible assets, lack of government regulation/policy, limited domestic demand for cultural innovation content and etc. In this study, we aim to establish a fundamental database to evaluate intangible assets, by using the theory of “one source multiple applications” and by integrating resources across various organizations/ institutions. The goal is to provide suggestions and a road map towards the Taiwanese Cultural and Creative Industry’s future development and financing methods.