| Summary: | 碩士 === 國立雲林科技大學 === 資訊管理系 === 104 === Most of the previous studies which analyzed e-loyalty focus on trust, service quality and image. Existing research seldom mentioned how service innovation, value co-creation and interactive quality affect e-loyalty. Therefore, to analyze it becomes one of most important issues on e-commerce. Moreover, most of the empirical studies used a single level analysis, especially an individual level. They seldom used a multilevel analysis. By two-step stratified sampling collected from 31 Taiwanese e-health companies and 362 users. By using hierarchical linear modeling, the study present a research model which including service innovation, value co-creation, interactive quality, perceived value, satisfaction and e-loyalty. In the company level, service innovation and value co-creation have significant and direct impact on interactive quality and perceived value. In the individual level, interactive quality the relationship between e-loyalty. Finally, theoretical and practical implications of the findings are discussed.
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