The Dilemma of Bank Staff for Marketing Financial Product:A Case Study of U Bank

碩士 === 國立雲林科技大學 === 企業管理系 === 104 === Financial sectors in Taiwan are facing a critical challenge due to the narrowing interest rate spreads. Therefore, the transaction fee, especially from a range of wealth management services provided by the banks, has become one of the main sources of income for...

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Bibliographic Details
Main Authors: HUANG, WEN-JU, 黃文如
Other Authors: LAI, CHI-SHIUN
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/fwhwhh

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