Investigation of Micro-Enterprise Business Model Planning via Service Design

• Main Authors: Yang,Zhi-Hao, 楊智皓
• Other Authors: Cheng,Yueh-Hsiu
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/53099895782245736955

碩士 === 國立雲林科技大學 === 創意生活設計系 === 104 === The word “design” has been taken care a lot by enterprises in Taiwan. However, due to experts of designing have oversupplied, led to the unfavorable of employment market. Thanks to the technology and Internet, launching a business was not a dream. A lot of fresh men of designing began from SOHO studio, and then step by step became the real startups. However, under the situation of lacking of sources, in the beginning, start a business was difficult. How to supervisor myself and create a designing system that be able to meet customers’ requirements were the most important issue for entrepreneurs. This research was created for service design, and deeply monitor the gaps of startup plans and designing process. Therefore, developing motivated “service” through this new pattern of thinking, and build the “business mode” that fit the operation in companies. This research took 3 groups that took design as the centerpiece of their operation cases as the sample. 3 groups have accepted design services as client samples, and put all advises from interviews with open-coding pattern in order to aggregate the data. Investigating the conditions that startups need from literatures and the experiences of designing. In addition, finding the gaps of designing programs through the blue prints of service design and positive and negative suggestions from clients to get the solution from the data. According to the result of this research found motivated and positive attitude was the basic mental quality for micro-startups in Taiwan. In terms of investment, having the imprest cash would efficiently improve startups’ professional development during prime time. In terms of skill, it must improve its professional skills in order to get positive value from clients. In terms of communication, it should express the precise information to clients by the development of communication skills. Moreover, from clients’ suggestions for design projects we found out that “the way of communication and attitude”, “respect clients’ advises” and “time” were the key points would decide whether to get good feedback or bad feedback from clients. For these points, service design should take users’ comments as core value to create the biggest profit. Using institutional and transparent way to plan the design process, and it would increase the speed of projects conducting. Visualizing the design process would beneficial for clients to image the appearance of the completed items, and collect technical process from every professional area in validity period to achieve the goal. This research was based on concept of service design used for discussing the business pattern of micro entrepreneur. If people follow suggestions above, they will have more chances to create good systems for clients.