| Summary: | 碩士 === 國立雲林科技大學 === 工業工程與管理系 === 104 === In recent year, under the retail industry is flouring, Taiwan's streets filled with a variety of convenience stores and discount stores.
A new type of supermarkets gradually succeed now. This supermarket supplies a wide range of cheap goods, and created their unique own value.
At the moment, in order to expand business opportunities that supermarkets can increase market share, and get higher benefits as its goal. In order to increase store, shop selection is an important key, and it is complex and multi-attribute
Therefore, this study is based on the leading supermarkets in Taiwan - Pxmart as an object. Through the relevant literature, organize and summarize the key criteria for the impact of the whole Union supermarket shop selected
To help identify the key criteria for the appropriateness of the selected through expert interviews. And Combine with DEMATEL method and AHP to analysis the influence of key criteria.Finally, provide a feasible model to Pxmart.
Key word: AHP、DEMATEL、Chained supermarket、selection location
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