| Summary: | 碩士 === 國立雲林科技大學 === 工業工程與管理系 === 104 === Owing to the rapid of the technology and the customers pursue new generation products, firms have to consider product performance and time-to-market. In this study, we investigate the best time-to-market and two conditions which include single-pricing and differential pricing, and then deciding in which condition can make better for the retailer. Firms have to launch their new products on optimal time and make the decisions of new generation products precisely; otherwise, they may lose their market base and be substituted by the rivals. In this study, we focus on e-products (e.g., software, apps, etc.), decide the launch time for the new generation product, the trial service of the new product, and its price. Finally, we show that (1) in single-pricing strategy, the best time-to-market is always earlier than differential pricing. (2) In differential pricing strategy, customers performance differently in retailer’s profit and demand because they are divided into two groups.(3)Whichever in single-pricing or differential pricing strategy, retailer has to consider the performance for the new product and the gap between its new product and the best product in the market.
Keywords: time- to-market, pricing, e-product, trial service
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