| Summary: | 碩士 === 臺北市立大學 === 體育學系體育碩士在職專班 === 104 === The purpose of this study was to investigate the New Taipei Danshui sports center customer service quality and participation motive, different background variables were compared to the quality of service and Motivation Factors. This study used questionnaires and "service quality scale." and "Motivation Scale" as a research tool, its object is to New Taipei City Department of Investigation Danshui sports center as actual users of the object of this study Surveying, 450 valid questionnaires, the resulting data with SPSS for Windows version 20.0 statistical software for statistical analysis, obtain the following results:First, the quality of service a total of five factors, score high and low, respectively, up to "Certainty", second highest is "Reactive","Reliability","Tangibility",A minimum of "Empathy". Comparison between the quality of service differentiation factors that scenario, New Taipei Danshui sports center customer service quality in the "Certainty" the most attention.Second, different gender, different ages,different levels of education, different occupations, monthly income of different factors on the quality of service, of significant differences.Third, there are five factors involved in motivation, respectively up to "Health needs","need for Achievement","Social needs","Psychological needs","Knowledge needs". Compare participate difference between the situation of the factors that motivated, New Taipei Danshui sports center customer motivations for participating in the "Healthy need" the most attention.Four, different gender, different ages, different levels of education, different occupations, different monthly income on Motivation Factors, of significant differences.
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