| Summary: | 碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 104 === Hairdressers were faced with the working conditions of longer working hours and unstable vacations and experienced the work-family conflict continued to occur. Further, their employee loyalty will perhaps be affected. Based on this situation, the purpose of this study was to explore the relationship between work-family conflict and employee loyalty. The population was the hairdressers in Keelung, New Taipei City, Taipei, Taoyuan and Hsinchu. The research methods included questionnaire survey, statistical analysis tools and in-depth interview. The number of valid questionnaires was 265. Research findings include: (a) The hairdressers in the five counties experienced a high degree of work-family conflict, but kept a high degree of employee loyalty; (b) At the 7 background variables, gender, age, age of marriage, spouses working conditions, family state, county of residence, and working group, the aforementioned paradox was particularly significant; (c) A significant positive correlation existed between work-family conflict and employee loyalty; (d) The 5 variables, work interference with family, family interference with work, family state, average working hours a day, and county of residence, had individually a positive predictive power on employee loyalty, while the age variable had a negative predictive powe. In addition, the consensus in the in-depth interview showed that high salary, no other skills, advanced technology courses regularly scheduled, good corporate welfare and familiar working environment were the reasons that hairdressers could work in the environment of high work-family conflict and still had a high degree of employee loyalty. Finally, this study proposed several recommendations for reference.
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