Study of Taiwan agricultural products exhibition fair of Sale: In Gukeng Township, Yunlin County Green Tunnel Case

• Main Authors: Tu Hsing Yuan, 凃星源
• Other Authors: Chan Lan Ge
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/6a87n6

碩士 === 環球科技大學 === 公共事務管理研究所 === 104 === Purpose of this study to explore why Gukeng village green tunnel can jump to become the most casual Yunlin County、Natural and cultural landscape、Diversified environment green landscaping Sightseeing Attractions Herald？It is simple Gukeng rural agricultural production within the spindle，Then develop Gukeng Huashan village green tunnel and leisure travel areas create high visibility，Initiation of local communities want to take forward a Green Township Gukeng high image business district of the western plains region，And fight the natural landscape、cultural arts and leisure resort，Will attract a lot of tourists swarm to sightseeing within Gukeng rural tourism and consumption，While increasing sales of agricultural products in the ground、Raise awareness and promote the economic prosperity of the region Gukeng boom。 In the interview recording method used in the present study，Expectations can penetrate the township to build a green economy Gukeng activation of new agro- gold district lifeline open-air bazaar，Innovative products and coffee Gukeng、Experience implement cultural and creative DIY、Township tour with the whole series of ecological tourism，Expand Gukeng coffee quality in the area that can be outstanding、Taste very good，Therefore, many domestic consumers alone thick favorite，In addition to the grind beans to brew coffee products，A vendor who then develop all kinds of new product innovation approach，As we have now been successfully developed coffee wine、Coffee enzyme vinegar、Coffee sausage、Malt coffee cake，Tourists who have received high evaluation，Not just sell coffee，Also has a full product development capabilities，Only innovation and change，Providing consumers with more different options，Therefore, in the potential market consumption capacity is limitless。