A Study of Attitude and Behavior on Nutrition Labeling, Price Bundling Promotion and Perceived Value on Consumers’ Purchase Intention: the Case of Consumers in Convenience Stores

A Study of Attitude and Behavior on Nutrition Labeling, Price Bundling Promotion and Perceived Value on Consumers’ Purchase Intention: the Case of Consumers in Convenience Stores

碩士 === 台南應用科技大學 === 生活服務產業系生活應用科學碩士班 === 104

Bibliographic Details
Main Authors: Wen-Ching Kuo, 郭文清
Other Authors: 林瑩昭
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/ma4ctp
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spelling ndltd-TW-104TWCA51150162019-05-15T23:09:27Z http://ndltd.ncl.edu.tw/handle/ma4ctp A Study of Attitude and Behavior on Nutrition Labeling, Price Bundling Promotion and Perceived Value on Consumers’ Purchase Intention: the Case of Consumers in Convenience Stores 營養標示態度與行為、組合價格促銷與知覺價值對消費者購買意願之研究-以便利超商消費者為例 Wen-Ching Kuo 郭文清 碩士 台南應用科技大學 生活服務產業系生活應用科學碩士班 104 林瑩昭 2016 學位論文 ; thesis 81 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 台南應用科技大學 === 生活服務產業系生活應用科學碩士班 === 104
author2 林瑩昭
author_facet 林瑩昭
Wen-Ching Kuo
郭文清
author Wen-Ching Kuo
郭文清
spellingShingle Wen-Ching Kuo
郭文清
A Study of Attitude and Behavior on Nutrition Labeling, Price Bundling Promotion and Perceived Value on Consumers’ Purchase Intention: the Case of Consumers in Convenience Stores
author_sort Wen-Ching Kuo
title A Study of Attitude and Behavior on Nutrition Labeling, Price Bundling Promotion and Perceived Value on Consumers’ Purchase Intention: the Case of Consumers in Convenience Stores
title_short A Study of Attitude and Behavior on Nutrition Labeling, Price Bundling Promotion and Perceived Value on Consumers’ Purchase Intention: the Case of Consumers in Convenience Stores
title_full A Study of Attitude and Behavior on Nutrition Labeling, Price Bundling Promotion and Perceived Value on Consumers’ Purchase Intention: the Case of Consumers in Convenience Stores
title_fullStr A Study of Attitude and Behavior on Nutrition Labeling, Price Bundling Promotion and Perceived Value on Consumers’ Purchase Intention: the Case of Consumers in Convenience Stores
title_full_unstemmed A Study of Attitude and Behavior on Nutrition Labeling, Price Bundling Promotion and Perceived Value on Consumers’ Purchase Intention: the Case of Consumers in Convenience Stores
title_sort study of attitude and behavior on nutrition labeling, price bundling promotion and perceived value on consumers’ purchase intention: the case of consumers in convenience stores
publishDate 2016
url http://ndltd.ncl.edu.tw/handle/ma4ctp
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