THE DISCUSSION OF HISTORICAL STREETS RECONSTRUCTION BY THE SWEETHOME TORCH FESTIVAL FROM THE PROSPECTIVE OF SERVICE DESIGN AND STRATEGIES - A CASE STUDY OF THE SWEETHOME TORCH FESTIVAL

• Main Authors: Feng-wei Shiu, 許峰維
• Other Authors: Wei-hsin Huang
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/s9af2x

碩士 === 大同大學 === 工業設計學系(所) === 104 === Like any historic streets in every city, each street has its own history and golden years. Today, in Taiwan, there are more and more townspeople volunteered for community reconstruction. They all share the same goal: To let the street shines once more. The Culture and Tourism Development Association of RueiFang Historic Streets is the volunteered association set up for promoting Kū-ke-á , the name the locals used to call, and enhancing the tourism. This research intends to study the restoration and renovation strategies of RueiFang Historic Streets in culture festival aspects by service design in specific event: SweetHome Torch Festival. The research measures will be initial historical documents study, tourists track maps sketching by observation and recording, community leader visiting and discussion, analysing event process, results and festival satisfaction survey of participants. The conclusion will derive from the appraisal of the effectiveness of the service design in SweetHome Torch Festival for restoration and renovation strategies of RueiFang Historic Streets. For understanding the strategies and effectiveness of cultural festival for restoration and renovation at RueiFang Historic Streets, this research taking recreation experience procedure proposed by Clawson & Knetsch (1966). In the events during festival, the guide map kerchief and post card are presented as the merchandised souvenirs for participants to enhance the impression of the event. In the beginning of activities design, service design is taken as the main design principle of any products and activities. The satisfaction of participants could be improved by implement of service blueprinting. We realized the reason why the SweetHome Torch Festival being a starting point is the association focus on the cultural and creative, and the featured alley culture for future development. For breaking the line between hot and cold zones of RueiFang Historic Streets, the association will introduce the deep guilding tour for tourists to bring them into the cold zones. Since the numbers of the touch points in each service design item of SweetHome Torch Festival are different, there is significant different in participants satisfaction survey result. Generally, most of participants feedbacks are near to “ very satisfied ”. According to the satisfaction survey result, Sweethome Torch Festival is the most expected festival for next years. The end of this research focuses on the further development model of the community recreation. It suggests that the public and private sectors could cooperate, improve the marketing measures, and add other service design products and activities for improving the effectiveness of process, which will be expected to yield twice the result with half the effort.