| Summary: | 碩士 === 稻江科技暨管理學院 === 休閒遊憩管理學系碩士班 === 104 === ABSTRACT
Nowadays, the environmental problem is a concerned issue and the environmental education is viewed as an important means for solving environmental problems. It is the best time for elementary school students to establish the habit of cultivating the environmental education. In the meanwhile, the Jia-Jian-Tan Environmental Ecological Park located in Chiayi is an important site to implement the environmental education. Therefore, the study is focused on the elementary school students who have been to Jia-Jian-Tan environmental ecological park. The questionnaire survey is adopted for understanding the experiential value, environmental attitude and behavioral intentions in this paper. The effect of the experiential value on environmental attitude and behavioral intention is also presented using the regression analysis method. The findings show that in the case of experiential value, the education part acquires general acceptance within the elementary school students, followed by the aesthetic part. While the the growth limit is regarded as the most appropriate part in the case of environmental attitude. As to behavioral intention, the consumer action part is most recognized besides the part of Eco-Management. The experiential value has a positive influence on environmental attitude and behavioral intentions, which is influenced positively by environmental attitude at the same time.
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