Factors influencing Vietnamese customers’ online repurchase intention in Hanoi
碩士 === 稻江科技暨管理學院 === IMBA國際商務碩士學位學程 === 104 === The purpose of this study is to investigate factors influencing Vietnamese customers’ intention to repurchase online in Hanoi. In this study, online customers were condidered as Internet users and traditional customers. To measure factors, Marketing th...
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77107237807315061404 |