Internship Report at Spark Starter: Development of Social Media Marketing and Crowdfunding Campaign for Herb&Fish Connect

• Main Authors: Astrid Suzel Lopez Pineda, 羅愛萃
• Other Authors: Yao-Hua Su
• Format: Others
• Language: en_US
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/7tycy2

碩士 === 國立臺北藝術大學 === 文創產業國際藝術碩士學位學程 === 104 === Not long ago an entrepreneur with a good idea needed to appeal to credit cards, family, friends, bank loans and personal savings to fund a business startup; and in order to pitch firms or investors the entrepreneurs were required to give them a detailed business plan with the intention to prove that their idea could be successful. After achieved this hard work the entrepreneurs needed to do marketing in order to promote their idea to recover the invested capital; but doing marketing campaigns used to be expensive and the worst of all: it was considered as interruptions or non-valuable information. The emergence of crowdfunding has allowed entrepreneurs the ability to get their business ideas financed easier and social media has allowed the marketers to communicate and express a more accurate message to their potential consumers. In order to satisfy the new trends there are many enterprises dedicated to guide and develop crowdfunding and marketing campaigns; Spark Starter is one of those. The following document is an internship report that describes and analyze the making process of a successful social media and crowdfunding campaign for a smart aquaponics named Herb&Fish CONNECT. The internship was carried out from July 2015 to November 2015 at Spark-Starter. Although, the period of time to carry out the campaign was consider as a limitation the whole process was very enriching and rewarding. The most significant lessons learned in the internship were: 1) Identifying a very specific audience during the planning phase could lead to a successful marketing campaign and 2) the community building in an essential key to construct social media and crowdfunding campaigns.