Investigation on Winnlingess Using Pet Self-Bething by Lifestyle and Pet-owner Relationships : A Case of Dog Owners

• Main Authors: XU,HAN-QING, 許涵晴
• Other Authors: CHANG,KU-KUANG
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/70689667021246253523

碩士 === 德明財經科技大學 === 流通管理系 === 104 === The status of pet in human life has been changed because of the era changing. Today, pet becomes an important role in modern family. Many pet lovers regard pet as a family member and the best friend, they even regard themselves as parent of the pet instead of pet owners. Thus, they usually pay their attention on the pet care: they notice their pet’s health status, wash them and prepare their food. As a result, the owner’s demand of pet care has been increased during past years containing the quality of pet care. Among pet cares, pet grooming becomes an important market. However, there exists a large gap of pet grooming quality, many per owners worry about the injury of their pets. Besides, pet’s personality differs individually, and the outcome is that pet self-washing becomes a substitute and the concept of pet self-washing is similar to that of car self-washing and self-laundry, pet owners can washing their pet personally via pet washing machine. In this study, the focus is on the willingness using pet self-washing for dog owners. The methodology is the questionnaires via random sampling and the total amount of valid questionnaire is 220. The results are achieved via spss 18.0 software and shows that the dominant pet owners are single female with age between 16 and 30. Next, the dependence of the willingness using pet self-washing on lifestyle is strong: the stronger relationship between pet and owner, the higher willingness using per self-washing. Also, perception risk interfere their willingness.