| Summary: | 碩士 === 德明財經科技大學 === 流通管理系 === 104 === In recent years, due to rapid development and competitive franchise industry, the industry has introduced a new sales model and application of new commercial technologies to increase competitiveness in the market. After the rise of e-commerce, traditional store sales and cash payment model has been changed as network speeds increase, the popularity of mobile devices and applications (APP) innovation, has become the future trend of mobile devices with APPs.
Is the franchise industry, each service flow and link attaches great importance to the industry, especially the consumption habits of consumers to shop from the consumer, online shopping to mobile commerce, enterprises can use APP as interface, operation device location and convenience, as an important channel of communication between consumers and enterprises. Different functions, interfaces for each APP, consumers have different expectations on use. This study focus on coffee chain stores to evaluate the customers’ satisfaction on using APP.
Research data show that chain access APP KANO model collation and the I-S model to project the improvement index, under the enterprise resource considerations, with recommends improve priority. Suggested that coffee pathway in APP features a slightly modified to meet consumers’ requirements using mobile devices consumer habits, bring substantial profits for the enterprises.
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