The Relationships among Interactive Quality, Brand Awareness, Relationship Quality and Repurchase Intentions: The Moderating Role of Front Stage Employees’ Interaction Intensity

碩士 === 德明財經科技大學 === 行銷管理系 === 104 === In recent years, the food and beverage industry have suffered from the trends of rapid growth and large and chain business management in Taiwan. Due to the demand of local coffee market enhanced and coffee chain stores are growing, therefore, that leads to the i...

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Bibliographic Details
Main Authors: LI, YU-CHIEN, 李語芊
Other Authors: CHANG, SU-CHING
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/v5y953