| Summary: | 碩士 === 淡江大學 === 資訊與圖書館學系碩士班 === 104 === This study focuses on the virtual communities of theme-based wiki, Tower of Saviors Wikia, as a case study. This research takes the approach of netnography and intensive interviews to investigate theme-based wiki’s knowledge sharing in order to understand what its incentives in knowledge sharing and how its knowledge sharing behaviors work.
The conclusions of the study are summarized as follows:
1. The main incentives of knowledge sharing in the in the virtual communities of theme-based wiki are altruism, eagerness for learning, experience transmission, similarity, interdependence, group atmosphere.
2.Interactions in theme-based virtual communities are problem-solving, consolidation of information, affective communications, disturbance and anti-disturbance, but there are few affective communications.
3.The features of wiki such as openness and fastness can be advantages or disadvantages.
The suggestions of the study are summarized as follows:
1.To the theme-based wiki managers, it is important to create a better environment to motivate more users to participate in sharing their knowledge.
2.To the gaming companies, they can study the incentives and behaviors of knowledge sharing to improve their games or to make marketing strategies.
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