Exploring the Key Words Analysis of Using Crowdsourcing to Sponsor Charity Campaign

• Main Authors: Ling Wei, 魏菱
• Other Authors: Je-Sheng Huang
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/08276844049882225512

碩士 === 淡江大學 === 國際行銷碩士在職專班 === 104 === In recent years, the gradual rise of Crowdfunding platform, a variety of fund-raising projects and project platform, rapid and successful development, statistics from 2012, Taiwan has more than sixteen hundred Crowdfunding projects, but different at home and abroad platform, or set up an independent fund-raising Web site, for a total cumulative amount of about NT $ 8.7 billion last year, Taiwan''s Crowdfunding amount to more than 500 million, up 9 times in four years. Crowdfunding suitable for use in the short-term, goal-oriented plan, set a target amount and the deadline is to be fast, aggressive, accurate task-based contributions to a trickle and the general long-term charitable organization fundraising Great the same. This study collected SAS Text Miner key words were analyzed to investigate the Exploring the Key Words Analysis of using Crowdsourcing to Sponsor Charity Campaign.