An Examination of Online AdvertisingEffectiveness: A Neuropsychological Investigation
碩士 === 淡江大學 === 資訊管理學系碩士班 === 104 === Multisensory marketing has been seen as an approach improving advertising effect in the social science, neuroscience, and marketing literatures. For examining visual/audio synesthesia, the effect of smelling (olfactory) and tasting (gustatory) an online product,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mywweq |