| Summary: | 碩士 === 淡江大學 === 法國語文學系碩士班 === 104 === With today''s affluent society, trading volume of cultural consumption also increase. To import French high-end art works are quite consistent with the needs of society and quite popular in different circles of Taiwan. In particular, it can bring many positive image and profits for exhibitors. Over the past 15 years, exchange activities of museum exhibition between Taiwan and France are quite frequently. This thesis focuses on the process of introducing art exhibition and the mode of operation, especially the cooperative mode between the media and museum. And hope to further explore the circulation mode of cultural globalization for Taiwan, culture imbalance of output and input, the phenomenon of cultural trade deficit.
In this thesis, we study the case of the "Monet Exhibition" at the National Museum of History in 2013. Visits and analysis the import process and the operation mode of "Monet Exhibition". To explore the cooperative relation of museum and media. We have several discoveries, including the media-led activities, enthusiastic audience participation, commercial interests priority. we also mention some suggestions, such as two sides specialization, museum should regain the initiative and maintain the quality of the exhibition.
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