Examining the Influence of Emotional Labor on Customer’s Emotional Attachment：The Mediating Role of Relationship Quality
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 104 === Encountered with increasingly fierce competition in the business-to-business (B2B) environment, frontline salespersons of the seller companies need to regulate their emotions and express appropriate emotions toward the purchasing representatives of the buyer...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n52479 |