| Summary: | 碩士 === 淡江大學 === 國際企業學系碩士班 === 104 === Development of motorcycle industry in Taiwan has been more than fifty years. Locomotive design and manufacturing has been able to independently produce. In recent years, due to the domestic slowdown, various manufacturers have transferred to open up foreign markets. But with more cheaper locomotive have been exported from China, Taiwan locomotive must make a difference, diversification to expand the export and domestic market to solve the problem of saturation.
In this study, the case of company K is focused as the research object. Through the case study method to discuss the case in this study under the influence of factors specific to the subject, whether to increase the competitive advantage of the policy.
According to policy evaluation model from Lin and Pao (2004),
proposed combining cases Company mission statement and using 7S
model for internal environmental assessment and using five forces analysis model for outside the enterprise industry environmental assessments, then using PESTEL model for overall environmental assessment. Constructed the theoretical framework of this study and summarized important factors of companies developing competitive strategies. Its conclusions are as
follows:
1. In case of company K make good use of various resources to set up overseas branches and technical cooperation plant. To expand overseas markets, and achieve the competitive strategy "international brand".
2. A case of company K to provide customers with better and more attentive service. It established a number of offices for services and sales at home and abroad. It also completed vehicles, parts, service Trinity sales system, to quickly provide maintenance and parts supply services.
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