| Summary: | 碩士 === 淡江大學 === 大眾傳播學系碩士班 === 104 === Thanks to picture and text, design of message becomes much more diversified than ever. In the future trend of visualized communication, the efficient arrangement and design of picture and text will be very important. By eye tracking test, this research studies the difference of impacts between two kinds of comic genres: narrative by picture & narrative by text. The subjects of this test are 69 undergraduates and graduate students of TKU, aged from 18~25 and equally divided to male and female. By studying the eye movement of readers reading picture and text between different comic genres, this research try to analysis the interaction effect of text-picture message design and reader’s attention.
The main findings of this research are as following：(1)In the reading journey, text is the first message processed by the subjects.(2)When reading comics narrated by text, subjects experienced more integration of picture and text.(3)Subject shows more consistency in reading sequence when they are reading comic narrated by text.(4)Subject shows less consistency in reading sequence when they are reading comic narrated by picture, and the eye movement of subject focus on picture area.
In conclusion, beside of narrative function of picture, text is the key factor influencing the meaning interpretation and motives of continue reading. To make message more attractive to read, the authors must pay attention to the logical discouse of text-picture message, and reduce the uncertainty of meaning interpretation.
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