Knowledge and Ethics in Communicator Training—A Case of Tamkang University Campus Media

• Main Authors: Sai-di Wang, 王賽頔
• Other Authors: Huei-Chun Chi
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/25ph92

碩士 === 淡江大學 === 大眾傳播學系碩士班 === 104 === In recent years, many researchers start rethinking how to teach communicator and how to keep a balance between theory and practice in teaching communicators. Practicum in campus media has been used as an effective approach to train a talented communicator and popularize practical training in communicator’s education. However, it has become an unnegligible problem in how to provide practical training and theoretical knowledge in the education of communication department. Based on the practicum in campus media, this research reconsidered the changing process of the knowledge system in the learning-by-doing communicator’s education, and the construction of the communication theoretical knowledge, as well as the teaching of professional knowledge in communicator’s education in college. According to the action-reflection theory, this research discussed the significance of the knowledge, ethics and service learning in practicum in campus media to answers the research questions of this study basing on the in-depth interview and field observations of ten participants. The research results indicated that the theoretical knowledge and practice could not separated in the practicum. The students could learn how to solve problems through practice in working situation. Meanwhile, they could reflect the acquired theories in working practice. In addition, these students renewed their theories and professional knowledge in the service learning of media and campus news production. The teaching of communicators should not only focus on the training of talents meeting the needs of the media industry but also emphasize on the practicing of students’ multiple-level thinking skills in practical operation. This research primarily investigate the construction of the knowledge system in communication education and provided some references to the relevant studies.