Testing Concept with Crowdfunding for Career Development Website of Industrial Design

• Main Authors: Peng Sun, 孫芃
• Other Authors: 王鴻祥
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/22gs8d

碩士 === 國立臺北科技大學 === 創新設計研究所 === 104 === In this study, the concept of the website, ‘Who am I?’, developed by the ‘Toward the Successful Designer- A Database Using Career Path Matching for Industrial Designers’, in which the author is a team member, was tested on the crowdfunding platform, ‘flyingV’. First of all, business model canvas was applied to case studies on related crowdfunding projects in order to propose the business model for ‘Who am I?’. Accordingly, the copywriting and user interface are based on the target customers and value proposition defined in the business model. During the fundraising period, interactions with investors on the fan page are enhanced to obtain the immediate customer comments on the website. Results show that frequent updates of the article and proceeding information on the crowdfunding platform aw well as Facebook fan page could attract more potential investors. Bloggers or the project creator’s friends with abundant social network could increase the attention and trust of potential investors and stimulate discussion. The designers in “Who am I” whose backgrounds are closer to the general public have more responses and “likes”. A procedure for crowdfunding based on the business model for concept testing is summarized, and some related suggestions are made..