| Summary: | 碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 104 === Taiwan government opened the out-bound sightseeing since 1979, Till now it’s already reached more than two thousand travel agencies, The travel agencies opened after many years, some of them closures due to poor market operating conditions and financial situation. Such stories happen in the tourism industry endless. Therefore, Are the entrepreneurs already on hand entrepreneurial elements and do proper planning? This will be the focus of this paper writting.
In this paper, for the tourism industry in Taiwan will be described literature describes the travel patterns, as well as analysis of entrepreneurship, To provide a reference to the entrepreneurs to expansion of travel’s business. Interview by tour operators, in order to understand the current situation and problems encountered tourism entrepreneurs, and also the reference feature entrepreneurship theory, analysis of tourism at the start of application scenarios. In order to clarify the outline of entrepreneurship research, this study, based on elements of entrepreneurship in five forces analysis, the factors put forward for tourism entrepreneurs should be noted that, while the import of these factors related to tourism entrepreneurs questionnaire interviews on their experience and how they solve the problems, and finally studied for the case of the problem, choose the appropriate methods (inductive), tourism entrepreneurs importing entrepreneurial management squared factor analysis to explore the elements of tourism decision-making, planning and entrepreneurial behavior, business model.
Finally, in the discussions with the recommendations put forward by those who currently face tourism entrepreneurs should pay attention to the importance of financial management, the core competitiveness of the play with the advantage of using a new era of competition and cooperation Web platform, new tourism patterns of innovation and packaging, to give entrepreneurs and objective research and analysis, the entrepreneur can hope to "To think thorough, To act thorough" in the business of life, for latecomers reference and make entrepreneurial planning.
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