A study on Taiwan Banking Industry of Key Account Relationship Marketing Strategy: A case of C Commercial Bank
碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 104
Main Authors: | Yu-Hui Lin, 林玉惠 |
---|---|
Other Authors: | 胡同來 |
Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/n8b87x |
Similar Items
-
A Study on Key Account,Strategy of Research Relationship Marketing -An Empirical Investigataion of the Commercial Bank
by: Chih-Jen Lin, et al.
Published: (2011) -
The Relationship Marketing in Retail Banking of Commercial Banks
by: Chang,Juei-Ling, et al. -
The Key Factors of Banking Performance of Taiwan Commercial Banks under the Influence of Fair Value Accounting and Financial Crisis
by: Fan-Wei Chai, et al.
Published: (2012) -
THE STUDY OF DATABASE MARKETING IN COMMERCIAL BANK’S OPERATION AND MANAGEMENT – A CASE OF C BANK’S CONSUMER BANKING GROUP
by: GAU-CHIN LIN, et al.
Published: (2005) -
A Study of the Satisfaction of IPO Strategy for the Land Bank of Taiwan
by: Yu-Hui Liu, et al.
Published: (2016)