| Summary: | 碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 104 === Value of EMS is also a brand, such as Foxconn / Pegatron / Wistron etc., not only have the ability to design itself, but also manufacturing capabilities, as well as a symbol of the brand, from the beginning of seventies, Taiwan on behalf of the industry has been playing an important economic Push hand, but since 1992 the smile curve presented by the Stan Shih, Acer, on the OEM profit that the own brand to create high profits, but the overview of the market's own brand, although sometimes powerful, to leader the market, but there are some brand turn down, such as the Motorola / Nokia / IBM, etc., and OEM brand, although only marginally profitable, but the income is stable that can survive (Hon Hai / Pegatron / Quanta / TSMC), these companies design components contain technical ability and high-tech, global distribution, ability of mast production. In this paper, the subjective experience of the author plus interviews with relevant professionals to explore from the perspective of professional electronic OEM brand, to analyze the global foundry strategy, and profit models.
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