A Study on Market Competitive Strategy of Plastic Part Industry - A Case Study of Pinshine Company

• Main Authors: Fang-lan Lee, 李芳蘭
• Other Authors: 胡同來
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/hfy798

碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 104 === 　　With the rise of competition under the trend of globalization, the customer requirements will not be limited to low-cost, good quality and other single factor. It will be replaced by more emphasis on how to provide fast delivery, good quality, low-cost products attractive to small and medium enterprises as the mainstay of the plastic manufacturing industry. There are plastic parts applied in plastic injection industry, for example, the electric industry, automotive industry and etc. The 1 stop service with smart manufacturing will construct a new industrial outlook under the global changes of social and economic environment. In regards of business strategy, the company must also conform to the trend to acquire the new development opportunities. With the new platform of smart manufacturing and application development technology, the company could maintain the competitive advantage continuously. 　　This study performs in-depth interviews, develops the research framework and aggregates the interviews. The related findings though depth interviews with OEM case analysis are as follow: 1. HMLV (High Mix Low Volume) foundry environment enable plastic manufactures to develop strong manufacturing advantage. The priorities are quality, innovation (included research & design), flexibility (included outsourcing), cost and delivery. 2. One of the key successful factors in business is committed to creating supply chain-related differences, including providing special value-added downstream customers of the service in order being continuous to meet major customers unique and changing requirements. 3. In order to decentralize the management risk, to expand the breadth of the product lines and perform the vertical integration of related processes are necessary. They enable to achieve the economies of scale and to maintain the motive power behind business growth continuously. 　　I expect to provide the reference while plastic manufactures formulate business strategies with the content analysis and research content from the in-depth interviews.