The Influence of Brand Image on Purchase Intention ─The Analysis of Moderating Effect
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 104 === Brand image is the key of decisions about consumers’ view of corporate. The good brand image or bad brand image not only can represent a business, but also is an important factor to create customer source. If corporate wants to attract consumers, it needs to...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/fwf9pj |