A study of Mobile Phone Camera Supplier Selection

• Main Authors: Yang Chen-Te, 楊臣德
• Other Authors: 陳凱瀛
• Format: Others
• Online Access: http://ndltd.ncl.edu.tw/handle/aa2a7q

碩士 === 國立臺北科技大學 === 工業工程與管理系EMBA班 === 104 === With todays fast paced communication and increasingly close contact between people around the world, mobile phones have become an important communication tool for all. The mobile phone industry has thus continued to expand and grow globally with smart phone features becoming progressively diverse. In turn, one of the most important consumer purchase indicator, aside from basic functionalities, was and is the built in camera on a mobile device. Continued advancements in built-in camera technology have also served to transform the consumers’ electronics market as well as impacted the once considerably-sized digital camera market. Simply, the basic habits and rituals of everyday communication is now no longer limited to text or sound, but enriched with vivid images and video transmissions. More and more consumers are concerned about camera phones specifications and quality, driving the need for manufacturers to reevaluate their supplier. In order to offer cost-competitive products in line with consumer demand, manufacturers must choose camera module suppliers who can provide reliable quality, consistent delivery, and competitive pricing. This research based on Delphi method and AHP to study critical factors of mobile phone camera supplier’s evaluation and selection. According to study scientific and technical paper documents and specialist’s interview, summarize “supplier’s scale”, “technical capability”, “production capability”, and “service” 4 dimensions and 17 indicators. Quality control is the most important indicator (total weight 8.92%). Hence, supplier shall concentrate on the capability of quality control department and relative training. Secondary is the production cost control capability (total weight 8.91%). Therefore, except the production cost control and the most important evaluation and selection factor is quality control.