| Summary: | 碩士 === 東海大學 === 企業管理學系碩士班 === 104 === Under sharing economic, the concept of the right to use gradually replaces the concept of ownership, changing consumer habits. The mode provides products and services through Peer to Peer, rather than the relationship between market participants and middlemen. Therefore firms must respond to the change of environment, and changes the original sale of products or services model. Let it becomes the intermediate between Peer to Peer. That is, firms must rethink their ways to obtain benefits, and how do they go pricing strategy.
Because of the majority scope in sharing economy, and some models have not developed, the propose of the study narrows its scope compared to the development of a complete mobile sharing platform.
This study aims to collate and analyze the current operating mode via mobile sharing platform, the proposed movement possible mechanisms shared platform architecture design, the final analysis in different types of mobile sharing platform on how to properly design their platform, the platform to sustained profitability and growth.
Through analysis of the mobile share of its business model, the study will present mobile sharing business model types are divided into six types, and runs from the business model to explore the mobile sharing platform needed to do in each element of the platform architecture factor selection.
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