Explore the Critical Success Factors of Food-Related Industrial Restructuring -Examples of Functional Foods

• Main Authors: CHEN, YI-WEN, 陳怡文
• Other Authors: WANG, BEN-JENG
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/75bgwg

碩士 === 東海大學 === 企業管理學系碩士班 === 104 === 　　Taiwan was suffered the food safety problems, such as Top Pot Bakery was using flavoring essences in its baked goods and Ting-Hsin International Group was using drainage oil in its health oil. Food safety is a big issue in Taiwan. When the consumers concerned about food safety issues, the companies is concerned about future of food-related industries at the same time. The good news is according to ''2020 industrial development strategy'' promulgated by Ministry of Economic Affairs that the government has been strongly promoting food-related industries toward the development of functional foods. 　　We have surveyed 15 experts in the industry of functional foods and have used the interviews and Analytic Hierarchy Process all in order to extract the Key Success Factors. 　　The main five factors of conclusions reached of AHP are these: market size and demand, advertising and marketing, raw materials, transformation strategy, and corporate network. In the second class, the main three factors of conclusions reached of AHP are these: the ability of sale, product and R&D. A notable result was that product is not the most important factor, because of a results deviation made by the sample of mid-level supervisors. 　　When the food-related industries toward the development of functional foods, we need to focus on the MLM industry have an impact on functions foods.