| Summary: | 碩士 === 東海大學 === 企業管理學系碩士班 === 104 === Greenhouse effect, Climate change and shortage of resources have led to a change of forms of mobility. Consumer perception and their acceptance is very important for the long-term success for sustainable transport mobility. The research examines the consumer perception from four important angles: Social factor, Personal factor, Economic factor and Technological factor. Through the use of statistical analysis we understand the effect of consumer perception on the purchase behavior. In addition, we assess market specific differences between Taiwan and India to primarily focus on EV market. In order to examine the consumer perception, we conducted a web-based survey. Our respondents from Taiwan and India in average about above 50% view positively the advantages especially social factors environmental friendly and Low CO2 emission but equally above 70% view personal factors such as; limited driving range and limited charging infrastructure and economic factor; High purchase price as disadvantages of EV. We conclude that EV market is still outweighed by disadvantages and these affect consumers’ purchase behavior and motivation.
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