Mobile Medical’s Business Model in China: The Cases of Chun Yu Yi Sheng & Haodf

• Main Authors: LI,Kuan-TI, 李冠蒂
• Other Authors: HUANG,YEN-TSUNG
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/yh7hz5

碩士 === 東海大學 === 企業管理學系碩士班 === 104 === In the past few year,under the reformation and opening in China,the living standars and wage level of Chinese have been dramtically increased.But in the medical field that is still difficult and expensive.However, no matter the disease is severe or not, the Chinese always go to the medical center, they don't believe classical medical clinic, resulting in medical treatment is difficult to cue. There is a saying that an appointment for doctor should wait three months ago, to see a doctor should wait more than three hours, doctor-patient talking only three minutes. China is currently not pharmaceutical sub-sector. The medical cost is expensive, but the doctor salary is not high, so that the doctor had given many drugs to the patients under the commission fee return to the pocket of doctor. In China, e-commerce to flourish, now is the era of the Internet, we can use smart phone, tablet, computer to complete process in online and offline combination. Everything associated with life. At the time there are many Internet start-ups set up, in cooperation with all walks of life will be under the line, creating a new business model. The results found that Chun Yu Yi Sheng and Haodf online is currently only meager earning have also continued financing. Currently Chun Yu Yi Sheng through membership to profit, the Haodf online through telephone counseling to profit. Since then, two mobile medical enterprises, we can learn other mainland China mobile medical enterprises are currently no obvious business models emerge, to the current stage is still in the financing. Mobile medical will inevitably have to combine online and offline to sustainable development. Future profit model of online counseling combine offline to see a doctor, the purchase of medicines, health food products and medical equipment as well as remote clinics, commercial insurance mode to profit.