Developing and Validating of Strategic Innovation Scale

• Main Authors: SHANG - JUNG SU, 蘇上容
• Other Authors: Yen-Tsung Huang
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/14518248218516451997

碩士 === 東海大學 === 企業管理學系碩士班 === 104 === Under the highly global economic recession and competitive business environment, the enterprises have encountered the problems concerning saturation of profit-decreasing, and revenue-stagnating. Hence, the enterprises need to enhance the competitive advantages through adapting a strategy innovation to create the new values for customers and raise the profit for stockholders. However, the past research on strategy innovation only focuses on developing a conceptual idea which is lack of a practical way to measure a degree of strategy innovation. Therefore, in this study, I try to develop a scale of measurement of strategy innovation for the enterprises to realize the level they stand for and to estimate the prospective benefit. The reliability and validity test of the scale is adapted with a sample of 100 listed companies in Taiwan and structural equation model analysis. The result showed that strategy innovation could be divided into three dimensions: 1) business model re-conceptualization; 2) market competition re-molding; 3) customer value innovation, with 13 items of questionnaire.