Exploring Content Marketing Model in Community

• Main Authors: Chou, Huang Shun, 周煌順
• Other Authors: Chiu, Wen Hong
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/74864277770239607498

碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 104 === Content marketing is a way of reaching and interacting with the target customers through output and distribution of valuable content. Therefore, it allows them to take action to promote their content. Marketing through content creation to interact with customers has become a trend recent marketing. In the past, the study on community content marketing named the analysis of the characteristics of marketing, and in this study, the community content marketing literature collected to offer for the analysis of the structure aims to explore the community content marketing model. Through the literature and case analysis, the four aspects of community content marketing are summarize as information richness, emotional tension, interactive communication, and innovative media. Among them, the highest proportion of emotional tension is used, and the second is informative, the third for interactive communication, innovative media is lower. Finally, this study to exploring content marketing model in communities.