The Behavior and Intention of Playing Mobile Phone Games - A Case Study of A High School in Taichung

• Main Authors: Fu, Jia-Yu, 富家玉
• Other Authors: Wang, Yu-Mei
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/4799hj

碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 104 === People often hear that in high school the younger students of using mobile phones is really very common. It has high frequency of using Smart Phone by students every day In today's campus environment. I want to examine the problem caused by the continous use of mobile phone to play games and the research on usage behavior and satisfaction. In this study, a questionnaire survey were distributed using the Smart PSS verification to collect an object data analysis in learning more about the intention of continous mobile games usage. The result showed that the intention of high school students playing mobile games are related to their satisfaction and willingness to continous using it; the playing behavior are not as related to their satisfaction and willingness to continous using it; the intention, behavior, satisfaction degree, and willingness of continous usage have positive correlation with gender difference.Using this result can help parents or teachers to better understand the mindset and attitude students have towards mobile game and possibly become a useful method of helping students to learn better.