An analysis of the markrting strategy of Taiwan kitchenware industry based on the point of view of 4C Transaction Cost

碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 104 === Recently, the living standard in Taiwan has been improved dramatically. In the kitchenware industry, the need for high quality kitchenware increased sharply and the consumers’ tastes were also variable. Kitchenware manufacturers knew the trend, therefore they...

Full description

Bibliographic Details
Main Authors: Shen,Guo-Shung, 沈國雄
Other Authors: Chen, Shieh-Liang
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/71314711529871394223