| Summary: | 碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 104 === With the advancement of information technology, the development of Internet popularity, mobile network makes regular Internet population to increase in multiples, this phenomenon led to the development of electronic commerce. 2011 Taiwan Network providers not benefit e-shops proportion of 48.3 percent, only 31.8 percent of Internet shops are profitable situation. This study will be e-commerce B2B2C, for example, to explore in consumer-oriented era, e-shops how to meet the changing needs of consumers, and to identify how the market operated store network to increase service projects increase revenue sources. KANO and further through the IPA network analysis to understand consumer B2B2 classify the various elements of service quality, and analyze service quality factors important in the minds of consumers and satisfaction improvement factor, in order to understand the priority should be to proceed improve service quality projects. In the 33 awareness programs, including "7 e-shops so that I can quickly login" in how to increase customer satisfaction with reducing dissatisfaction are displayed in priority improvement projects, it may be provided to B2B2 as continuous improvement goals.
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