| Summary: | 碩士 === 亞洲大學 === 國際企業學系碩士在職專班 === 104 === With the rapid rise of creative and cultural economy all over the world, Taiwan government now actively promotes it and many countries prioritize it as their developmental objective. Creative and cultural economy will definitely bring immense business opportunities to traditional industries. This study aims to take Wu ○ cultrual village, which was transformed from traditional ceramic industry into ceramic cultural village, as an example and to explore whether creative and cultural economy can stimulate local business to thrive and whether the business can sustain.
The study adopts qualitative research method and is supported by past researches, interviewing, observation and actual participation in the cultural village. On the basis of the interview, the study deduces four measurements, including industry environment, production and technology, human resources and business strategy. After actual participation, the result shows that even though the labor’s consciousness had been raised because of the change of the entire environment, the manager still held the faith that traditional Hakka culture should be well preserved and rooted his business in his hometown in appreciation of Hakka culture. The manager combines travel industry, homestay industry, food and services industry and agricultural specialties to enhance local tourism. Additionally, to attract even more tourists, the manager promotes holiday package targeting on parent-child DIY painting trip. The result indicates that the manager should take the decay of talents and the lack of new blood into consideration. Furthermore, the fragility of ceramic handicrafts makes it difficult to be sold thourgh the Internet, which is worth thinking.
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