| Summary: | 碩士 === 亞洲大學 === 財務金融學系碩士在職專班 === 104 === This study aims to review the related literature about the corporate social responsibility of financial institutions. In addition to collecting the content, scope, the international norms and related theories of the social responsibility, this study primarily focuses on banks’ and financial holding companies’ corporate social responsibility philosophy, practice and prospects, as well as measuring method and empirical studies. Because financial service institutions control huge funds, coupled with its unique characteristics and possible serious impact on society, the actual actions of its corporate social responsibility is a great concern for investors. Therefore, understanding corporate social responsibility related to the financial sector is of great significance and value. Specifically, in addition to lending policy and corporate governance in banking being closely related to corporate social responsibility, from the original simple contribution to the combining of corporate and employee relationship, promotion for information transparency to further greater social participation, are all the practice of social responsibility. A sound management of the financial sector is a force for economic development and social progress. Through internal corporate governance, employee care, and external community feedback and customer relationship maintenance and their contribution to environmental sustainability, it can not only benefit operating performance but also become able to continuously enhance the brand value. This research, through literature review, hopes to help financial sector to review, improve, or even develop and innovate positive actions of corporate social responsibility, such that the society and country can make a great progress toward economic stability, social harmony, and public wellbeing.
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