The Impacts of Main Information Sources on Health Knowledge and Smoking Cessation Intention of Adults in Nantou County

• Main Authors: CHOU, CHU-CHANG, 周朱昌
• Other Authors: LIAO, HUNG-EN
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/46583548537855057958

碩士 === 亞洲大學 === 健康產業管理學系健康管理組 === 104 === Background and objective: Smoking has been recognized by many countries as the most preventable cause of death and disease, which makes smoking cessation a globally concerned health issue. According to the announcement from Department of Statistics, the number of smokers in Nantou County between 2004 and 2014 has no steady decline. Therefore, based on the primary information channels of smoking adults in Nantou County, this research investigates the effects of health knowledge on the intention to smoking cessation. It further establishes and revises the pros and cons of public health information channels as well as the references for future smoking cessation. Methods: This research adopts secondary data analysis with the original data collected and established from the Tobacco, Alcohol, and Betelnut Control Plan Database by Public Health Bureau, Nantou County Government in 2014. The study subjects are smoking Nantou County residents aged between 18 and 64. The descriptive statistics is conducted with SPSS version 18.0, the analysis with ANOVA, t-test, Chi-square, linear regression, and binary logistic regression. Results: After controlling for the variable of social demography, the elevation of general public’s level of education increases their acquisition of health information (β=0.175). As for intention to smoking cessation, smokers who obtain new information from new media tend to quit smoking comparing to those who obtain information from traditional media (OR=2.297). So is the case with married or cohabitated smokers (OR=2.455). Further, smokers who obtain new information from new media are more willing to quit smoking with self-consciousness than those who obtain information from traditional media (OR=2.233). With regard to ways of smoking cessation, there are even more varieties with the elevation of the general public’s education level (β=0.113). Conclusion: This research discovers that differences in information channels have no impact on the acquisition of health information. It is recommended that future information channels should be more creative and diversified. In this way, the information may be more exposed and intensified for the general public, and the policies may be more effective.