Does Aesthetics Matter? The Effect of Restaurant Aesthetics on Customer Satisfaction and Behavioral Intentions.

碩士 === 亞洲大學 === 休閒與遊憩管理學系 === 104 === Restaurant industry in Taiwan has become more and more diversified and competitive. Recently, restaurant aesthetics has been empathized as a useful strategy to differentiate competitors, relative topics has also attracted academic researchers interests. However,...

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Bibliographic Details
Main Authors: Luo, Yi-Chi, 羅翊琦
Other Authors: Tseng, Hsi-Peng
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/95462124761620139483