The Case Study of Marketing Strategies of Xiao Ru-Song Art Park

• Main Authors: Fan, Hsuan-Ju, 范萱茹
• Other Authors: Cheng, Cheng-Feng
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/rws84x

碩士 === 亞洲大學 === 國際企業學系 === 104 === A park where you just couldn't help stop to take a deep breath; a place in which everything turns to the original but you still cheerful March to the future. Being full of nature, humanity and the living of resident,after a long period, the park has made a rich full cultural asset where you may be influenced visibly and invisibly. Therefore,this study aims to investigate to use local cultural museums' resources to promote The Marketing a Strategies of Local Cultural Museum---A Case Study of Xiao Ru-Song Art Park. Through integrating Xiao Ru-Song Art Park community development, the local cultural Museum, emphasize the practical spirit combined residents and the community. Not only maintain the cultural visible and invisible cultural resources but see the value and honor of Chu Tung residents through the process of everyone common action. Xiao Ru -Song Art Park as a local cultural museum promote the art to attract Chung Tung people to participate emerge live house. It also promotes art and humanity education and cultivate local culture. For example, the museum has taken place many activities for Chu Tung Junior High School art students. Under the art atmosphere of Xiao Ru Song Art Park, the Chung-Tung Junior High School art students can see the beauty of art and also get much inspiration in the art field. As for the Marketing Strategies of Local Cultural Museum, the study aims to its development and its possible problems with qualitative research; contributors the long-term local cultural museum development, cultivates art talents, provides the needs of future society progress and development, and combines local cultural museum and school education to research the heritage promotion.