The Research of Involvement, Consumption Experiences and Satisfaction for the Participants of the Somg-Jiang Neimen Array Cultural Season

• Main Authors: Lin, Zong-Fu, 林宗甫
• Other Authors: Huang, Kuen-Ming
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/86763469537675178013

碩士 === 東方設計學院 === 文化創意設計研究所 === 104 === This study was mainly to survey and further explore the perspectives and the differences of involvement, consumption experiences and satisfaction for the participants of the Somg-Jiang Neimen Array Cutural Season and the differences of the background varities. The study was conducted by the self-edited Scale of the non-probability Sampling method as the instrument. The participants included three hundred copies with 281 feedback copies delivered with 263 valid and and 18 invalid respones with incomplete answers and filling out seldom or never participating; hence the valid return rate was around 93.6%. The results were obtained and analyzed via descriptive statical analysis, factor analysis, reliability analysis, t-test, One-way ANOVA and Scheffe’s method. And there were seven findings as the following. 1.The participants were mainly male, married and aged between 21-40 with the majority of junior college degrees. 2.The consciousness awareness and emotions of involvement, consumption experiences and satisfaction for the participants of the Somg-Jiang Neimen Array Cutural Season were listed as the superior or above the average degree. 3.The behavior factors and its entirety of the involvement achived the significant difference for different genders, males better than females. The emotional, sentimential and the behavior factors of consumption experiences and the entirety achieved the significant difference for different genders, males better than females. 4.The psychology factor of the involvement and the entirely achived the significant differences for different martial status, married better than unmarried. The sport event image factor, the competition rule and the procedure factors, the field with the facilities of the satisfaction and the entirely achived the significant differences for different marital status, married better than unmarried. 5.The psychology factor of the involvement achived the significant differences for fifferent ages, aged between 21-60 better than aged 20 and below and aged 61 and above. The behavior factor of the involvement and the entirety achived the significant differences for different ages, aged between 21-60 better than aged 20 and below. The emotional, the sentimental and the behavior factors and the entirety of the consumption experiences together with the sport event image factor and the field with the facilities factor and the entirety achived the significant differences achieved the significant differences for different ages, aged 21 and the above better than aged 20 and the above. 6.The psychology and the behavior factors of the involvement and the entirety achived the significant differences for different educational levels, senior high and above better than junior high and the below. The thinking experience, the emotional experience, the sentimential experience and the behaviorial experience factors of consumption experiences and the entirety achived the significant differences for different educational levels, college and above better than the junior and below. The competition plan and the procedure factors of the satisfication achieved the significant difference for different educational levels, the college and above better than the junior and below.