| Summary: | 碩士 === 大仁科技大學 === 製藥科技研究所 === 104 === In the context of the dietary supplement industry, functional dietary supplements are required to rely on the professional marketing channels, consumer behavior is also different from the general food. In recent years, people gradually increase health awareness in prevention and healthcare, therefore, in order to adapt to the increasing demand of many dietary supplements, the companies must develop the products featured and packaging design unique to win the favors of consumers.In the study of knowledge for domestic dietary supplements packaging design and symbols, there are few studies explore the attributes symbol combination of health food packaging design, and views on to the pharmacy staff also no images related to the perception of the sign the study.Thus, in this study for analysis to explore the relevance of the composite structure of dietary supplement packaging design symbols and sensory point of view from the viewpoint of pharmacy staff, trying to identify the impact of packaging elements including completeness and fitness in pharmacist staff, and forecast the effectiveness of the composite structure packaging and popular combinations.
The research survey was currently engaged in pharmaceutical services and pharmacy staff in other duties , in northern Taiwan, a chain pharmacy system and Community Pharmacy (Taipei, New Taipei City), as the main object were investigated and analyzed. Based on bone-related commercial dietary supplements and collect a total of 40 health food commodities as research support. They were distributed 211 questionnaires, 181 valid questionnaires (response rate 84%).
Hypothesized to verify dietary supplement packaging design image symbols and character symbols among the various dimensions of interaction between the pharmacist staff and explore health analysis of the effectiveness of the design of food packaging , use appropriate statistical analysis software such as SPSS 20. This study attempted to according to the results of this research, it may lead the dietary supplement-related businesses in the design of product packaging reference pointer and develop the marketing complete strategies.
Keyword: pharmacy staff、dietary supplements、package design、image
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