Applying Gourmet Blogs Marketing Strategy in Experiential Marketing, Perceived Value, Trust, and Purchase Intention-case of the Tainan Local Delicacy
碩士 === 南臺科技大學 === 餐旅管理系 === 104 === With the rapid development of recent e-commerce, online enterprises have witnessed a strong growth in using various electronic media for experiential marketing to influence consumers purchase behavior. Among various media, web blogs are the most popular to gourm...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bj73t3 |