A Study of Smart Phone Addiction-The Moderating Variable of Personality Traits

• Main Authors: Chia-Sheng Chen, 陳佳盛
• Other Authors: Mei-Hsiang Wang
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/a43j53

碩士 === 南臺科技大學 === 資訊管理系 === 104 === Along with innovation of social networking sites and varied application programs continuously, everyone can’t live without using the smart phone. The research conducted a questionnaire survey, the sample was air force military staffs and 189 valid samples were collected. Smart PLS was used as the SEM analysis tool. The research results indicated that: (1) Self-Esteem has a no significant positive relation to the smart phone addiction. (2)Social Network size has a significant positive relation to the smart phone addiction. (3)We make “big-five Personality” as variable number. Belong to the extroverted personality traits users, lower Self-Esteem or social networking applications more positively has a significant positive relation to the smart phone addiction. This study result can be referred to related units to study every kind of jobs and the behavior of Smart phone addiction.